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40th wedding anniversary gifts
for her 

Traditional Theme for 40th Anniversary Gifts – Ruby 

Forty years together is a hugely impressive achievement and it needs an exceptionally glamorous theme. Rubies are pink to blood-red coloured gemstones – the redder the better – and one of the traditional cardinal gems together with amethyst, sapphire, emerald, and diamond. For thousands of years, the ruby has been considered the stone of love, energy, passion, power, and a zest for life. Therefore a beautifully faceted ruby stands for that fire that still burns in a long and happy marriage.

Ruby wedding anniversary inspiration

You can obviously drop some serious cash on pukka jewellery! But look along the spectrum from Tiffany to Ernest Jones to Argos… and you’ll find something you like. 

  • Cufflinks or tiepins can work for gents. Or be a bit creative – that dark ruby colour is the hue of many a fine wine. Or simply use the colour as the springboard for any other imaginative gift.

  • Ruby jewellery for her

  • Ruby accessories for him – a smart fountain pen with a ruby-coloured barrel, for example

  • A case of fine Bordeaux or BurgundyWine tasting for two (in France, South Africa, Australia…)

  • Red glass tableware or drinks set

  • A very classy Indian meal (“go for a ruby…”)

  • A gem cutting and lapidary course

The old Oriental description of a ruby is as “a drop of the heart’s blood of Mother Earth”.


Gemstone Gift ideas for 40th Anniversary – Ruby

Jewellery gift ideas for her 40th anniversary: Any jewellery featuring rubies: bracelets, bangles, cuffs, necklaces, pendants, earrings, rings.


Modern Theme for 40th Anniversary Gifts for her  – Diamonds 

The 'modern' gift for a 40th wedding anniversary gift is diamonds.

Every anniversary has a traditional and a modern gift. Obviously diamonds are traditionally associated with more formal jewellery but there is plenty of scope to choose ones in a more contemporary setting. Simpler than a diamond ring and more  wearable with modern wardrobe. 


With a lot of us starting married life later than in the 19th century, 

40 years together  is a good effort that should be recognised and celebrated with something valuable. Diamonds have taken millions of years to become one of the hardest substances on the planet – and yet so pure and beautiful when cut.


Have a look at our diamond slice  and gold chip  necklace. Really unique, modern and highly versatile for day as well as nightwear If your wife likes something a little discreet, this is the type of jewellery worth considering. It will fit nicely at a shirt neckline for work as well as dressing up. This is our feature necklace in diamonds. We only have a limited number of these available as they are made by hand for us in Jaipur. The diamonds are natural so not faceted just as the come from the ground. 

Flower for 40th Anniversary – Nasturtium, Gladioli

The gladiolus, (from the Latin meaning a ‘sword’) is sometimes called the 'sword lily', but more usually by its generic plural. Said to symbolise strength and moral integrity, gladioli also represent infatuation, which could stretch moral integrity somewhat! However, a bouquet certainly shows the recipient that they pierce the giver's heart with passion. Fans of Morrissey must wear them in their back pocket.

Gift ideas 

  • A bouquet or a pot of nasturtiums or gladioli

  • Presents with a flower theme that embraces nasturtiums or gladioli (e.g an art photo or print, fragrant candles, perfume or room fragrance)

  • Gifts with a floral motif (e.g handkerchiefs, napkins, underwear)

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