Established in 1999, Lily Gardner London is an online and retail emporium featuring the designer’s iconic lace jewellery, delicate semi-precious jewellery, classic white shirts, luxury photo scarves, designer silk lingerie and leather clutch bags. Lily and her team also discover, collect and curate unusual accessories from around the world.
All Lily Gardner pieces are beautifully designed. All come with an interesting story: about their makers, about the craft or their provenance. Lily’s own designs have appeared in magazines like Vogue, Marie Claire, Tatler and Grazia. Her jewellery has also featured alongside Vivienne Westwood’s in the designers exhibition in the Victoria and Albert, in Harrods and Paris’ Colette boutique.
Lily Gardner’s flagship store is in Sydney Street, Chelsea, London.
HOW IT GREW…
After growing up in New Zealand, working for the BBC in London, becoming Kermit the Frog’s PR, using a free studio at weekends to experiment with lace and Perspex, getting first orders for lace jewellery from Harrods and the V&A, selling to and selling out at Colette Paris, worrying about orders faxed to work, giving up (hurrah!) the ‘glamorous’ film job, opening a store in Chelsea, shopping for the shop, surviving the recession, and getting over-excited about design and colour and all the talent on our doorstep in London, stock it and own new designs…
After all of that, it really was time to go online properly.
Lily creates iconic Chantilly lace designer jewellery in 2003
Toni and Guy choose Lily Gardner’s lace pieces for their global advertising campaign to celebrate their 40th anniversary
Lace as Precious Stone launches: a combination of lace, sterling silver and acrylic
Beams, Japan’s hippest retail chain, starts stocking Lily Gardner’s Lace and Filigree Pearl collections
Lily creates hallmarked sterling silver lace cufflinks. This now includes 1950s crushed stained glass, and embroidery on suede cufflinks
British luxury retail chain Matches, The British Museum, the V&A Museum, Chatsworth House, and Phillippe Starck hotels in the US join the ever growing stockist list.
Vogue features Lily Gardner lace jewellery as a ‘must-have’
Lily Gardner flagship store opens in Chelsea Farmers Market, London
Lily expands her merchandise to include some her design discoveries: luxury crisp white shirts, exquisite printed cashmere scarves, and embossed leather totes